Nike joins digital-only movement

With Carlings AS digital collection, Atacac garments in the online game Sansar VR or The Fabricant‘s digital couture, Nike now joins the digital only movement by offering new footwear designs on Fortnite. With about 250million registered users, that’s a huge network of young people they reach through the video game. Excited to see how this Continue reading Nike joins digital-only movement

Digital only – this is Carlings.

Last week I discovered Carlings – and got totally amazed by their digital collection initiative!! Carlings is a Norwegian company founded in 1980 by Frank Varner; based on their sustainable DNA and thought-through values, they developed a digital collection which only exists digitally and will never be produced physically.   Why would you do that? Continue reading Digital only – this is Carlings.

AR projection with Lightform’s technology

Awesomesauce! The company lightform provides hard- and software to scan data and project it in AR – no need for retarded looking lenses anymore – yay! Not sure if you can actually import non-physical data (e.g. your non-existing 3D models), but you can scan any object and go from there. Cool stuff! Also kind of Continue reading AR projection with Lightform’s technology

Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army

Shudu – an avatar supermodel

I’ve been following digital supermodel Shudu for a while now and was super excited to see the collaboration project between Shudu x @wwd x @itsclo3D of visualizing dresses from @noonbynor in fantastic animations. With the approach of visualizing existing garments the collaboration very well demonstrates how marketing campaigns could be kept entirely digital. At the Continue reading Shudu – an avatar supermodel