Category: digital art

AR projection with Lightform’s technology

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Awesomesauce! The company lightform provides hard- and software to scan data and project it in AR – no need for retarded looking lenses anymore – yay! Not sure if you can actually import non-physical data (e.g. your non-existing 3D models), but you can scan any object and go from there. Cool stuff! Also kind of … Continue reading AR projection with Lightform’s technology

Balmain’s digital supermodel army

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So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next … Continue reading Balmain’s digital supermodel army

Shudu – an avatar supermodel

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I’ve been following digital supermodel Shudu for a while now and was super excited to see the collaboration project between Shudu x @wwd x @itsclo3D of visualizing dresses from @noonbynor in fantastic animations. With the approach of visualizing existing garments the collaboration very well demonstrates how marketing campaigns could be kept entirely digital. At the … Continue reading Shudu – an avatar supermodel