AR projection with Lightform’s technology

Awesomesauce! The company lightform provides hard- and software to scan data and project it in AR – no need for retarded looking lenses anymore – yay! Not sure if you can actually import non-physical data (e.g. your non-existing 3D models), but you can scan any object and go from there. Cool stuff! Also kind of Continue reading AR projection with Lightform’s technology

Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army

Shudu – an avatar supermodel

I’ve been following digital supermodel Shudu for a while now and was super excited to see the collaboration project between Shudu x @wwd x @itsclo3D of visualizing dresses from @noonbynor in fantastic animations. With the approach of visualizing existing garments the collaboration very well demonstrates how marketing campaigns could be kept entirely digital. At the Continue reading Shudu – an avatar supermodel