Last week I discovered Carlings – and got totally amazed by their digital collection initiative!! Carlings is a Norwegian company founded in 1980 by Frank Varner; based on their sustainable DNA and thought-through values, they developed a digital collection which only exists digitally and will never be produced physically. Why would you do that? … Continue reading Digital only – this is Carlings.
On October 11-12 the Product Innovation Apparel conference took place at the nhow hotel in Milan. The sold out event brought together numerous brands, individuals and tech companies to present and exchange experiences, projects and innovation around digitalization and innovation in the apparel industry. 3D, PLM, AI and AR/VR were the main discussion topics. It … Continue reading PI Apparel Milan 2018
Soooo I ordered my very own Zozo suit to test how and if it actually works – it does! The procedure is actually really simple – download and open the app on your phone, put on the funny looking dotsy suit (FYI it’s not very figure-flattering) which consists of a longsleeve and leggings, put your … Continue reading All I see is DOTS
So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next … Continue reading Balmain’s digital supermodel army
On July 4 the conference ‘FASHIONTEC Berlin’, discussing the future of fashion, was held at Kraftwerk Berlin under the umbrella of Berlin Fashion week. Speakers from various industries such as experience design, hardware tech or to online retail platform shared insights and tips on how to approach and succeed in the digital age. I had … Continue reading FASHIONTECH Berlin