Interactive digital fashion – dress digital, not physical

Now that so many of us are quarantined at home, online shopping seems like a tempting place to turn to for stress-release or against boredom. But what if you decided to turn to digital fashion instead? No unnecessary consumption, no harm for the planet. Endless looks that have never been seen before, but also new Continue reading Interactive digital fashion – dress digital, not physical

Digital only – this is Carlings.

Last week I discovered Carlings – and got totally amazed by their digital collection initiative!! Carlings is a Norwegian company founded in 1980 by Frank Varner; based on their sustainable DNA and thought-through values, they developed a digital collection which only exists digitally and will never be produced physically.   Why would you do that? Continue reading Digital only – this is Carlings.

Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army