Nike joins digital-only movement

With Carlings AS digital collection, Atacac garments in the online game Sansar VR or The Fabricant‘s digital couture, Nike now joins the digital only movement by offering new footwear designs on Fortnite. With about 250million registered users, that’s a huge network of young people they reach through the video game. Excited to see how this Continue reading Nike joins digital-only movement

Vogue Business about digital fashion

Interesting read about digital clothing and various applications such as photo mapping or gaming. Also covering one of my favorite pioneers out there: ‘The Fabricant’. Still, some of the issues like lack of 3D education skills or automated technologies are being pointed out. But I’m happy to see that digital fashion is being picked up by Continue reading Vogue Business about digital fashion

Digital only – this is Carlings.

Last week I discovered Carlings – and got totally amazed by their digital collection initiative!! Carlings is a Norwegian company founded in 1980 by Frank Varner; based on their sustainable DNA and thought-through values, they developed a digital collection which only exists digitally and will never be produced physically.   Why would you do that? Continue reading Digital only – this is Carlings.