First and foremost: knowing your business, what are your short, mid and longterm goals with digital/3D technology? ask yourself about the easy wins as well as most impactful changes. for example, if most of your design is happening in colors and print, this is something you can easily do in 3D to avoid late changes and multiple sampling rounds. if you want those 3D designs to flow into e-commerce this is more of a longterm goal. setting these goals at an early stage will help you to set up your pipeline with the right focus.

Next – users.

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