Digital only – this is Carlings.

Last week I discovered Carlings – and got totally amazed by their digital collection initiative!! Carlings is a Norwegian company founded in 1980 by Frank Varner; based on their sustainable DNA and thought-through values, they developed a digital collection which only exists digitally and will never be produced physically.   Why would you do that? Continue reading Digital only – this is Carlings.

Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army