What began as a response to the CLO x Coach contest — a digital design brief centered on designing a bag of Coach’s iconic making — grew beyond its starting point.
The series it became, ‘BREAK\NG PO\NTS: remaining memories’, reflects on human and technical evolution simultaneously, with the creation process itself embedded in the work as both method and material.
To start the design challenge, designing a meaningful and contemporary bag at the same time demanded the examination of a question first:
In the process of evolution, what is it we carry along?
The answer that surfaced was straightforward: memories.
From there, MODULE01 took shape not as an object of storage but as an empty frame — a structure that holds space rather than fills it. The body’s strongest sensory receptors are orbiting the frame, rendered as charms: fluffy ear puffs covering the ears, layered iridescent glasses shielding the eyes, and Coach’s hugging C held close to where emotion lives. The bag’s surface shifts color gradually with perspective — iridescent, unstable, dependent on where you stand.
These pieces together form modular memories, a digital capsule collection built on the concept of memory space. Beyond the conceptual, the collection carries an additional layer: comfort as a design element, lined with strategic joy, witherwill, and suspicious optimism — a response to times defined by unprecedented speed, instability, and the particular insecurity of not knowing what comes next.
When the collection moved into animation, the process hit its own breaking points. Attempts to integrate evolving and AI workflows while preserving the human’s design language repeatedly failed. What emerged from that friction wasn’t a resolution — it was a decision: to break the human from the loop and feed that rupture into the work itself. This way, the animation artificial decay became a simultaneous reflection of its own creation, and took its name from there.
Tool Stack: CLO3D, Unreal Engine, Blender, ChatGPT, ClaudeCode, Firefly, Photoshop, AfterEffects
Polygondressing 