Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army

Interesting research about status quo in digital creation

“Despite slow progress in the digital transformation of product development, retailers continue to make advancements in the areas of 3D digital product creation and advanced analytics. Consistent with past research, 3D product design and voice of customer remain the starting points for 3D digital product creation and advanced analytics, respectively.” Read the full article here: Continue reading Interesting research about status quo in digital creation

Shudu – an avatar supermodel

I’ve been following digital supermodel Shudu for a while now and was super excited to see the collaboration project between Shudu x @wwd x @itsclo3D of visualizing dresses from @noonbynor in fantastic animations. With the approach of visualizing existing garments the collaboration very well demonstrates how marketing campaigns could be kept entirely digital. At the Continue reading Shudu – an avatar supermodel