AR projection with Lightform’s technology

Awesomesauce! The company lightform provides hard- and software to scan data and project it in AR – no need for retarded looking lenses anymore – yay! Not sure if you can actually import non-physical data (e.g. your non-existing 3D models), but you can scan any object and go from there. Cool stuff! Also kind of Continue reading AR projection with Lightform’s technology

Balmain’s digital supermodel army

So Shudu got company now – Margot and Zhi. Cameron-James Wilson has created two new masterpieces after his mindblowing art of Shudu – applause applause!! This ‘virtual army’ as they are called is promoting Balmain’s newest collection – more than successfully. And there is so much more to it. Balmain can easily take the next Continue reading Balmain’s digital supermodel army

Interesting research about status quo in digital creation

“Despite slow progress in the digital transformation of product development, retailers continue to make advancements in the areas of 3D digital product creation and advanced analytics. Consistent with past research, 3D product design and voice of customer remain the starting points for 3D digital product creation and advanced analytics, respectively.” Read the full article here: Continue reading Interesting research about status quo in digital creation